Motorcycle Performance
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Welcome to Motorcycle Performance!


We will be closed on the following dates:

Saturday, May 18, 2024
Saturday, May 25, 2024
Monday, May 27, 2024
Thursday, July 4, 2024
Friday, July 5, 2024
Saturday, July 6, 2024
Saturday, July 20, 2024

**Surveillance cameras record activity 24/7


We offer top-level complete service on BMW, Ducati, Harley Davidson, Honda, Kawasaki, Suzuki, Triumph, Yamaha, Indian, KTM, and Royal Enfield motorcycles.

We service old motorcycles--dating from the 49's to the present.

Our range of services include everything from scheduled maintenance to complete engine overhauls. The same people that mount our 212 mph tires take care of yours. This is true for the brakes, chassis, and suspension work.

We bore and hone cylinders and rebuild cylinder heads--from quick freshening up of the valve seats to complete valve work.

Restore that new-bike feel with tires. We stock Michelin, Bridgestone, Dunlop, Shinko, Metzeler, Continental, Kenda, Pirelli, and more.

Paint and body work for details.


Motorcycles can be dropped off after hours. There is a key drop slot.
Please complete a service form (include a contact telephone number and email), seal the form and key in the envelope that is provided, and slide it through the door slot.

There are surveillance cameras that record outside activity 24/7. These are monitored throughout the day and night. If a motocycle is parked outside after hours, staff will make every effort to come and move the motorcycle inside the building.


The combined service experience here at the shop is close to 100 years of working on motorcycles.

Our staff consists of:

General Manager: WJ Shields began in 2001 as the parts person. Considered one of the best around, he has the knowledge to cross over parts from motorcycle to motorcycle. He is also a shop technician, so you will see him wrenching on motorcycles with the other employees. He has been riding motorcycles for about 62 years.

Technician: Patrick Zeigle has been a tech with the company since 2018. He is the shop welder, fabricator, and machinest. Patrick was raised around motorcycles and has been working on them since he was young. He is a Flat-track racer and has also broken a record on the Bonneville Salt Flats with a 1949 Harley Hummer 125cc.

Technician: Doug Whitmore has rejoined the staff here in 2022, after an absence of 20 years. He worked for Motorcycle Performance from the mid-1980's to mid-1990's. He has worked on motorcycles for about 45 years. Doug has been a drag racer since his early year (for about 40 plus years), and is currently racing nitro Harleys.

Every person that has worked for Motorcycle Performance (established by William Whisenant) has been taught by Bill, himself, and the staff are very proud to have been able to utilize his experience and knowledge to continue servicing motorcycles today and in the future.


We appreciate your patience and we will do our best to fulfill your needs. We can ship parts to you daily via UPS and USPS Priority mail. As with everything else, call first, so we can be assured of the best chance of the needed space. 608-238-1195. Work scheduling will be done on a floating basis, depending on our tech schedules.

Thank you and please email any questions to

Video Surveillance is in effect 24/7

Need Directions to the Store?

In Memorium: Bill Whisenant

History of the Shop page

We will be hosting a gathering sometime to share memories and stories as a memorial shindig.

More details as we choose a date. Tentatively looking at 2024 so all family members can be in attendance.
Hope to see you there!

Interesting classics:


1949 BSA B31

Nice old Classic, clean




1967 Triton

Triumph motor in a Norton frame, classic custom, many features



Tech Tip!

Oil Changes Revisited

We revisit the topic of motorcycle oil changes, answering the question "Why is it more expensive than going to Jiffy Lube?"

Customer Projects and Photos page!

Let us know if you would like to be featured!

Send photos and a description to

Motorcycles motorcycle performance repair used motorcycle tires madison motorcycle shop welding oil change paint


A Division of Performance Industries, Inc.
5205 University Ave. Madison, WI 53705 (map)

All rights reserved for images and text - Performance Industries, Inc. © 2014

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